Professional Sports Mind Coaching that works.

Mental and performance training for all sports people, of all ages (youths to veterans), amateur and Pro-athletes and coaches.

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true potential

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ABOUT Head First Sports Performance Mind Coaching

Fit? Practised? Eating well? Got all the gear and read all the books but feel you have more potential but are somehow holding yourself back?


If you suspect your peak performance problems are stemming from your mind, rather than your fitness then Head First Sports Performance Mind Coaching can help you to learn to sort them for good.

about Alice

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alice Pinion

Suffolk Essex border based sports mind coach and therapist Alice Pinion is an experienced full time professional mind coach, therapist and open water swimmer. ​​

Feeding from a plethora of Psychological disciplines Alice tailors mind coaching to the individual. An initial free consultation is offered by phone, or face to face to discuss issues and formulate an action plan. One to one sessions are held online via Zoom, Skype, FaceTime, or phone. 

Alice works with all ages and levels of sports people from all disciplines for youth to veterans, weekend warriors to Olympians and professional sports people Worldwide.

Alice is the author of The Essential Sporting Mind Toolkit: Sports Mind Coaching Basics (paperback and Kindle)

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the book

The Essential Sporting Mind Toolkit will help you develop the sports performance mind skills for mental toughness, to optimise performance and fulfil your true potential.


Even the most talented, fit and dedicated athletes fall short on training their minds. Alice Pinion explains the most common areas all sports people struggle with and simply shows how to fix your thinking to reap the physical rewards. This book is the result of a decade of tuning the minds of 1000’s of real people one by one who all wanted to maximise performance.

It’s compiled for those who coach, self coach, teach, or parent sports people from all disciplines and at all levels. This book will show you simply how to: Thrive on pressure Develop rock solid confidence Get more out of your physical efforts than ever Set motivating goals effectively Positively process performance to progress like never before Develop a Champion Winning Mindset for maximum enjoyment and best results.


what others say

"I felt confident and happy approaching the weekend. My concentration was brilliant in race 1 and 2. I used [the technique] to calm me down, along with controlling nerves and expectations which worked a treat all weekend. I stayed relaxed and positive and got pole position."

 british SUPERbike Championship rider